Brochures are a vital print marketing tool that is so much fun to design with endless creative ideas! With Auromira Films’ best brochure design company in Bhubaneswar, know what makes an effective brochure design and the factors to consider for your next brochure.
A brochure is a marketing piece. It can take many forms- multi-paged or a single page with bifold, trifold, or gatefold. While a brochure can be used as a menu, a catalog or a sell sheet, the most important thing to keep in mind for an effective brochure is to consider the experience. When someone looks at a brochure, they engage with it, turn it over, unfold panels, flip pages and that provides the opportunity to craft a positive experience for your audience. Below are a few things that the best brochure design company in Bhubaneswar considers for an effective brochure.
Purpose and message: It is better to identify a single goal for your brochure. This helps to focus on the image selection, colors, copy, layout, and in turn, creates a more effective piece. Do you want your brochure to be an informational piece or to persuade sales? Who will be reading it? Is it for regular customers or the general public? What is the desired action you want people to take? Auromira Films’ best brochure design company in Bhubaneswar designs the right brochure based on your answers to these questions. We use headlines, bullets, highlights, and short paragraphs. You can also consider using graphs, charts, or quotes to supplement your text if appropriate.
Format: You want to keep people engaged enough to go through the brochure and actually absorb your message. Go for a simple folded brochure or a double gatefold brochure letting more opportunities to present information to the viewer. Sometimes a little bit of surprise or something unexpected revealed can really create an interesting piece. Remember, a picture is worth a thousand words? So at the best brochure design company in Bhubaneswar, we use a few high-quality images with actual communication value and let those images speak for your company.
Number and size of pages: A standard tri-fold is the most popular style of brochure. That may work for a general overview of your company or an overview of a specific service. For more extensive brochures, that showcase a range of services or products, you may need a multi-page brochure. Regarding the number of pages, obviously you want to be as cost-effective as possible and only use enough to effectively get your message across. Check out affordable services from top brochure design company in Bhubaneswar at www.auromirafilms.com!
Cover: It’s true that people judge a book by its cover. As tempting as it is to simply throw your logo and maybe a nice photo on the cover of your brochure, is that compelling enough to make people open it? Is it unique enough for your business to stand out? Auromira Films’ best brochure design company in Bhubaneswar suggests creating a compiling cover that’s short, has a catchy headline, call to action, or engaging question on the cover of your brochure.
Brochures are a fantastic business marketing piece, and if done right, can be very effective. If you’ve found that your brochures aren’t pulling their weight, talk to the brochure design company in Bhubaneswar, Auromira Films and a great brochure designed today!