If you have always desired to increase your digital traffic, creating web banner ads that people will want to click on can get you there. Web banner advertising is among the most effective technique used in today’s online world and comes in all shapes and sizes. These are advertisements are embedded on web pages that showcase a product or brand and link to the advertiser’s website. Most businesses use them because it is affordable, measurable and effective to increase brand awareness. Learn with Auromira Films’ top advertising agency in Bhubaneswar some tips to create the most clickable banner ads possible.
While designing make sure to use standard banner sizes that Google Adsense suggests. The most successful standard banner sizes are: Leaderboard (728×90px), Half Page (300×600px), Medium Rectangle (300×250px and Large Rectangle (336×280px). Having your banner ads on the right area on the internet is important. Prefer that space on a website where your design will be featured above the fold and close to the main content of a page.
According to Poster Design Services in Bhubaneswar, the banner ad design relies upon the right balance of elements within each ad, so watch your hierarchy. Make sure your company logo is visually prominent to build brand awareness. The value proposition should focus on the service/product your company offers and call attention to itself with attractive offers. Think things like: “High performance” or “50% off” or “Limited time offer” are the first things that viewers’ eyes see. The call to action should be in contrasting colors with phrases like “Learn more” or “Watch Now” that invites users to click.
Auromira Films’ ads making agency in Bhubaneswar believes people are naturally drawn to a subject inside a frame. So our banner ads always have a clearly defined frame; a 1 pixel monocolor border around the ad. Make your headline and body content (max. 4 lines) of different sizes. To bring a sense of visual urgency to the text, use contrasting, bold colors. Use relevant graphics and photos only if required and ensure it enhances your message and are directly related to your product.
To make the ad even more attention grabbing, the trending video advertising in Bhubaneswar offers animated web banner ads that can out-perform static banner ads, Using short and simple animations of max. 15 seconds, and keeping the loop to a maximum of 3 times with prominent call to action can do wonders. Also to earn your viewers’ trust, make sure your ad visually blends into the site where it’s featured but at the same time, it should match your unique branding and the landing page for the potential customers to click and get to your offers easily. When it comes to file size of the ad, the smaller the better; make it under 150 kb, according to Google Adwords. This also helps the ad to load fast so that the viewers don’t scroll down and miss it.
Wanting to make online advertisements for your company? With Auromira Films’ ads making agency in Bhubaneswar, your business can have high-performing, clickable ads at affordable prices.