Social media is the key to building relationships, and with usage increasing during isolation, you can reach more of your audience on Facebook & Instagram during the COVID-19 lockdown. Social media platforms are great for storytelling and keeping your audience updated, and everyone has their own unique COVID-19 posts to share. Here’s how the top digital marketing agency in Bhubaneswar, Auromira Films can suggest ways to reach out to customers digitally for free.
Come Live on Facebook & Instagram: More people are watching live videos right now than ever before. In fact, Facebook & Instagram live viewers have increased during the quarantine. Your business can come live in this marketing feature for answering COVID-19 customer queries, providing relevant advice, guiding with a product, updating about your business working status or leading a simple quarantine workout. With viewership at an all-time high on social media platforms, this is a good time to run live sessions on your traditional and evergreen topics, which you can repurpose down the line once the coronavirus has passed. Talk to the best advertising agency in Odisha at www.auromirafilms.com for more live session ideas.
Offer a Lucky Draw Giveaway: If your business is open and you are delivering, it’s a good idea to add some extra delight to your deliveries. It’s an even better idea to add some pleasant mystery to the orders. Auromira Films’ brand promotions agency in Bhubaneswar can help you run a giveaway where all orders placed within a particular time frame qualify for a free gift and one lucky winner gets a special gift. This can encourage more audience engagement, and also boost their spirits. Your products will sell during the quarantine too!
Check-in with Your Social Media Community: There are a plethora of COVID-19 posts on social media, but that doesn’t mean you need to come up with an earth-shattering post to stand out to your audience. A simple, genuine post with no intention other than to wish your audience can go a long way.
Use COVID-19 Hashtags: Meaningful hashtags are a free and yet powerful way to expand your social media visibility. During the lockdown, there are many trending COVID-19 & quarantine hashtags circulating around Facebook and Instagram. But broad hashtags like #COVID19 aren’t going to give your business posts much visibility, the key is to use location and industry modifiers like #wereinthistogether, #thenewnormal, #alonetogether, #stayhome, #saferathome, or more precise hostages like #athomeworkout, #athomelearning, #quarantinerecipes, etc.
Write COVID-friendly Captions. There are a number of purposes your COVID-19 social media posts can serve. Know with the best digital marketing agency in Bhubaneswar, some writing tips for captions to appropriately reach your audience: While boosting morale, keep captions light and not too specific; everyone is experiencing it differently. When offering health and safety tips, check captions for accuracy and when providing updates, keep captions concise with essentials only.
So now you have learned some easy yet successful ways to reach your audience on social media. You can also reach out to the best top advertising agency in Bhubaneswar for making great ads and videos for your social media platform. Till then stay home, stay safe during the COVID-19!