Social media is a powerful way to grow your brand, update about your services and create followers even during the hard COVID-19 crisis times. With people staying at home due to lockdown, they come across many business profiles every day, making Instagram a platform your business can’t afford to miss out on. Auromira Films’ digital marketing agency in Bhubaneswar tells the best ways how Instagram can help you grow your brand, create engaging content and build followers.
Instagram is full of attractive and engaging visuals; the best digital marketing agency in Bhubaneswar can help your business focus on creating eye-catching posts. Most Instagram users find new products and services on the platform, so your business feed should visually communicate who you are and what you do. Auromira Films’ digital marketing professionals create your ideal brand style, make interesting images, and use video content to depict your business story and services. Also, user generated content is a great way to repurpose content that is relevant to your brand. Sharing UGC creates a close relationship with your consumers and helps in building brand loyalty. When you share consumer content, your audience often feels recognized, thus strengthening their connection with your business.
Remember, fostering engagement isn’t just about what you post on your feed or in your stories. It’s also about interacting with other profiles and users to build your audience. The best digital marketing agency in Bhubaneswar can help you acknowledge, interact with viewers and create custom hashtags for your Instagram profile. Give a thanks note/ like/ comment/ repost the post when a follower shares an image of your product, tags you, or uses one of your hashtags. It is a good idea to answer questions and respond to comments on your own feed. Not only does this strengthen the bond between your brand and your existing customers, but it shows potential customers that you value your clients.
Are you keeping your followers engaged with Instagram stories? If not then you’re missing out! The lesser-seen business’ stories & behind-the-scenes content make people more interested in a brand. Using interactive options like polls, questions, and quizzes, can give a realistic understanding of what your audience likes to see from you. Coming to captions in your posts, long, micro-blog captions are ideal for story-telling and capturing your authenticity and their popularity is increasing in 2020. You can include emojis and break up the long captions into paragraphs for easy reading. You should encourage users to answer a question, share their thoughts, and to visit your website or a link in your bio. Not only does this increase engagement, but it offers more opportunities for users to learn about your brand.
In the end, digital marketing success relies on the loyalty of your followers, so make sure you give back to them! Having opportunities to make your supportive audience feel special and know that you care is a great way to create a deeper commitment to your brand. Are you making the most out of your Instagram account? Tie up with the best digital marketing agency in Bhubaneswar, Auromira Films to offer giveaways, special discounts and thank you notes and improve your social media presence at earliest.
